Lucknow: Indian Silk House Agencies, one of Eastern India’s most trusted saree brands with a legacy spanning over five decades, has opened its first exclusive store in Lucknow. This new outlet marks the company’s 61st store nationwide, further strengthening its presence in Uttar Pradesh as it continues its journey toward becoming India’s largest saree brand.
Renowned for its rich heritage and exceptional craftsmanship, Indian Silk House Agencies has brought its signature concept “Sarees of India” to Lucknow. The collection showcases the work of more than 15,000 artisans associated with over 60 weaving clusters from across the country, celebrating India’s diverse and time-honoured textile traditions.
To mark the store launch, Indian Silk House Agencies has unveiled two exclusive collections in Lucknow — ‘Weaves of India’ and ‘Weddings of India’. These curated ranges reflect the richness of Indian handloom heritage and feature authentic Banarasi, Kanchipuram, Uppada, Tanchoi, Baluchari, Jamdani, Garhwal, tissue, organza, georgette and pure silk sarees. The sarees are presented in a blend of traditional and contemporary colour palettes to appeal to modern tastes while retaining classic elegance.
The collections include refined everyday sarees, specially designed festive wear, and luxurious bridal silks, thoughtfully curated to match the sophisticated preferences of Lucknow’s discerning clientele. To celebrate the launch, the brand is offering a limited-period flat 10 per cent discount on all collections until January 17, 2026.
Speaking on the occasion, Darshan Dudhoria, CEO, Indian Silk House Agencies, said, “Lucknow has always held a special place in India’s cultural and textile heritage. The city’s appreciation for craftsmanship, finesse and authenticity aligns perfectly with the core values of Indian Silk House Agencies. Our Lucknow store is a significant step in our long-term expansion across North India as we build a truly national saree brand. Alambagh, as a key retail hub, is an ideal location to bring our vision closer to the city, making authentic, regionally crafted sarees more accessible to a wider audience.”
